Free Search Engine Optimization – Promote Your Business With These 5 SEO Techniques
Search Engine Optimization (SEO) is the least you can do for your business website to rank higher in search results. Not surprisingly, good SEO services don’t come cheap and low-priced SEO services can lose you customers and business. Many such services practice black hat SEO strategies that get outstanding results in the short-term but risk your website’s expulsion from Bing, Google, and other search engines. Small businesses typically do not have the extra dollars to hire expert SEO services and pay for popular keywords against competition that is prepared to pay top dollar.
Small businesses can take some steps to improve the natural ranking of the business website. Take for example the option of using non-textual media to attract attention. An innovative opening has come up with Google’s Universal Search concept that brings attention to videos, pictures, maps and more along with the regular search results. Other free of charge SEO tactics that can make a difference to your website ranking in search results are:
1. Registering your business on Google Local Business Center
Google Local Business listings show your business for assorted keywords in your local area, with your business name, a map with directions to your business and your address, phone, email, and website URL if any. Use this opportunity to promote your business irrespective of it being an e-commerce website or a brick-and-mortar establishment. Be sure to include relevant keyword phrases in the title and description of your business listing. Google checks the information you have submitted before approving your listing. Ask customers to publish their review of your business in the Google Local Business listing and get links from other web sites such as commercial directories, yellow pages, etc. Yahoo! Local offers comparable features.
2. Registering your business on Google Product Search
Build a product feed and include information such as description, price, specifications, benefits, and other information. Include relevant keywords, the brand name, and product name in the title and details of the product entry. Product feedback make the seller’s claims sound more credible. Encourage buyers to leave reviews by offering discounts or similar benefits.
3. Spread brand awareness with social media networking
Social media networking is the newest trend in advertising a business or a brand. As these websites are visited every day by hoards of potential buyers, they are a suitable platform to start a discussion about your business. Social networking portals such as Facebook and Twitter drive interested customers to your website as “most searched” topics often get pulled out by search engines.
4. Using multimedia
When clients enter some keywords into a search box, their main idea is to get information. This can be accomplished through multimedia such as videos, audio, animations etc. too. You must ensure that the video title and description includes popular keywords to make it come up in search results. Again, customer reviews and feedback helps your credibility. The more people link to the video or mark it as their favorite, the better for your brand.
5. Publishing articles related to recent industry news
Websites such as Google News love to pick up articles on trending subjects. Develop articles that revolves around relevant trending topics and include targeted keywords in the title. Good articles can get inbound links from blogs and other websites.
These suggestions should help small businesses get started with their SEO initiatives. Without basic SEO, a business website cannot attract prospects. Even if advertising is not the principal purpose of your website, not optimizing it is your loss. Websites cannot magically improve revenue or expand your customer base. Some promotion is a must, and SEO is one of the most cost-effective yet powerful means of pulling in traffic.
Daljeet Sidhu is at TradeSeam B2B Marketplace. SEO Services blog. Search Engine Optimization quotes
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