How to Establish a Positive Corporate Identity
Corporate identity is the reflection of the whole organization. It shows the caliber of your company to the clients in an aim to earn their trust and patronage. Positive corporate identity is very essential to the success of the company.
What really is Corporate Identity?
The company’s corporate identity is the sum of everything in it. “What the company does” “its manner of doing” and other ‘factors’ determine corporate identity. Every business institution has its own identity. In short it is something that separates the company from other companies.
To be successful, a company needs to cultivate its own corporate identity so that they can leave a lasting positive impression on the customers and other investors to ensure its success.
Corporate identity can be a character envisioned by the company which can be attained through careful planning, structuring and implementation. An organization that engineers its own identity knows the importance of a positive image to attract customers and investors.
Company Logos:
Having a company logo is one of the most effective ways of establishing corporate identity. Of course the logo should be in relation with what the company is all about.
A computer learning institute should have a logo representing computers, such as monitors, CPUs, keyboard etc. Shipping companies often add horizontal lines to their logo signifying speed. Music stores usually have logo with musical instruments in it.
Company Logos are graphical representations used to advertise your service. It should be easy to be seen and understood. Be original, since logos represent your company it is not advisable to create a logo based on other company logos.
Implementing Corporate Identity:
To be successful in building a company identity, a company must implement the identity throughout the organization. The company must set standards, maybe a list of values and policies to transform the corporation into the company they envisioned.
For example a hotel wants to be known for excellence in service and hospitality. The hotel should invest in the meticulous screening of the staffs as well as the training. Staffs should be trained both in skills and attitude to provide the quality of service the hotel wants to achieve.
Consistency in the projection of corporate identity
When a company decides to strongly establish its own identity, it must be consistent in every aspect. Consistency plays an important role as it would tell clients that the company can deliver their service with the same quality every time.
For example: a pizza restaurant presents its name with the tagline “always on time”.
Of course the company will live up to that tagline as their customers would expect that from them. It is a gamble: Comply and satisfy the customers, and you will gain their support and patronage; if not you will earn a bad reputation.
The pizza company should strictly implement the “Always on time” tag line to their delivery parameter.
Companies who implement a well planned and consistent identity program will have an edge over others who do not. It is like building a good impression on clients, once you have established a certain kind of trust all you have to do is maintain it.
E. Linares is Chief Visionary Architect at Commercial Magnet:: the new face of the online lending marketplace where borrowers and lenders connect. CommercialMagnet.com is the entrepreneurial platform taking business owners from start to funding. Find out how a Venture Capital Loans or Commercial Loans can help fuel your business at http://www.commercialmagnet.com.
Online Lending Portals: The New Sophisticated Way in Lending
Remember the days before the super grocery store became mainstream? You had to go to one store for your fruits and vegetables, a butcher for meat, a bakery for bread and so on. Not exactly the picture of convenience. Now, with an airport-terminal sized store on every corner, one-stop shopping has become the norm for the trappings of our daily lives.
In today’s chaotic world, everyone seems to be looking for ways to streamline. From the minutiae of everyday life to the grand scheme of things, we are all looking for ways to find order among the chaos. And this is perhaps especially true when it comes to organizing our finances. Who wants to have to deal with one company for a business loan, another for a mortgage, a third for a personal loan and yet another for a commercial loan? It can seem impossible to keep all of one’s financial balls in the air when we are being pulled in so many different directions. But there is a better way to do business.
For an efficient way to manage your finances, go online and check out an online lending portal. These sites are the equivalent of the Super-Mart for all of your borrowing needs, one-stop shopping for lenders and borrowers alike.
But wait: That’s not to say that an online lending portal is impersonal. On the contrary, they are designed to help meet the individual needs of their members while at the same time helping to simplify the process for both borrowers and lenders.
Unlike traditional lending arrangements, wherein the borrower may be contacted by a different representative from a different company for each type of loan they hold, in this new kind of arrangement only one financial institution will contact the client about all of his loans. Borrowers can contact their lenders more easily too, since all of their loans will be handled centrally. Clients receive one-on-one attention designed to meet their specific needs.
When you’re talking money, easy access to information is key, whether you are looking for a residential loan, commercial loan, mortgage, home equity line or credit or if you are looking to refinance. If you can’t get through to the person who understands your unique situation, your needs may or may not be met as effectively as they could be. The pull of a one-stop loan portal is that your specific needs are matched to a lender that can best meet them. And when you deal with the same lender for all of your needs, there is greater possibility of fostering a relationship with that person. That can be important in getting what you need and what you want.
Loan portal sites make the relationship between you and your lenders much less intimidating. You won’t find yourself bombarded by phone calls and emails from a host of different lenders. When you are on the receiving end of a flurry of phone calls from different lenders, it’s easy to get confused. But with centralized lending, the process is made much easier to understand and therefore easier to navigate.
E. Linares is Chief Visionary Architect at Commercial Magnet:: the new face of the online lending marketplace where borrowers and lenders connect. CommercialMagnet.com is the entrepreneurial platform taking business owners from start to funding. Find out how a Venture Capital Loans or Commercial Loans can help fuel your business at http://www.commercialmagnet.com.
Transferring Assets to Your Corporation
Generally speaking, corporations or similar entities operating in United States often transfer property either to the corporations themselves (if they are still operating in the country) or to another legal entity (as in the case of newly formed corporations). The transfer of assets under law are still subjected to appropriate forms of taxation, while the value of the asset in the process of exchange remains variable since it is still subjected to fluctuations or spikes in the market.
Marked losses or gains in the process of transferring the asset from one legal entity to another is measured on these bases: the relative value of the property as it is situated in the market and the conditions of the transfer of the property or asset to the other legal entity.
A basic exception to the fluctuation or rise of value of an asset or property takes place when an individual or a corporation gains immediate control of another legal entity (an enterprise, an outfit or another corporation) after the transfer of assets or properties in exchange for the stocks of another company. In this manner, the relative value of the asset is unchanged.
The exception of the rule may be enjoyed by even older corporations since there is no particular pre-requisite: the important thing is that in the actual and pure exchange of asset or property for the stocks of another, economic control is immediately established.
According to existing federal laws on taxation in the United States, the exception is due to the fact that non-recognizance takes place when such an exchange is partaken. Sole exchange for stock is the basis for this exception.
This sole basis may be taken as an advantage. Individuals who are interested in enjoying this exception should make sure that exchanges for stocks are of enough magnitude to be able to control another legal entity so that the exchange remains tax free.
Now, if this is not the case, then the first step in the process of transferring assets to a newly established legal entity is as follows: first, the legal entity must be formed, and the offer for the transfer of property or asset must be carried out and declared. According to the code of taxation in the United States, money in any of its forms is considered as property also, and is therefore still taxable upon transfer.
The only kinds of asset that cannot be considered taxable assets or property are the services themselves. But all forms of property, may they be real or intangible properties must be accounted for and taxed properly for the transfer to be legal and recognized.
The second and perhaps most vital phase of the transfer of assets and property to another legal entity is that the administration and board of trustees of the other legal entity must agree to the offer of transfer, and must declare their agreement on recognizable, legal terms.
The last step in the process of transferring of assets is the basic execution of all recognizable legal instruments, and the transfer would finally take place. Legally, the instruments utilized for the transfer of assets contain not only the formal and legal parameters of the transfer, but also the pricing system employed.
E. Linares is Chief Visionary Architect at Commercial Magnet:: the new face of the online lending marketplace where borrowers and lenders connect. CommercialMagnet.com is the entrepreneurial platform taking business owners from start to funding. Find out how a Venture Capital Loans or Commercial Loans can help fuel your business at http://www.commercialmagnet.com.
Unsecured Small Business Loans: Online Loaning: EASIER, SIMPLER and FASTER
When you are looking for funds for starting a business, the hardest part is applying for a loan. This is because a small startup business may not have solid foundation as a big established one. And because a startup business is more prone to break downs, the lending companies are afraid that the owner will be left incapable of paying them back.
Being aware of the risks, money lending companies do not seem to be as willing to lend to small businesses as they are to big shot established companies.
The reason why small business funding application procedures require too many requirements is to ensure that whatever happens to the business, you can still be able to pay for the loan. Collateral’s are required to be sure that the borrower, no matter what happens to the business will still have the ability to settle the debt.
Online loans requires less:
But today, it is easier to apply for an unsecured loan for small businesses; on top of that, it’s online! Online loans are rapidly getting popular because it is easier, simpler and faster. From home loans, to business loans, car loans and any other kind of loans, it is available online.
Online loan applications calls for lesser requirements than regular loan applications, but one should be cautious when filing for an online loan as improper or incomplete loan applications can lead to the denial of the request.
As said earlier, online business loans are made simple. It is a lot easier to do than the traditional loan application in a bank or lending company. You’ll just have to fill up an online form, submit it and then your request is automatically sent for the lender to read and approve. On top of that online loan applications can be done in the comforts of your own home.
Online lenders usually offer good loan programs. There are hundreds of packages around the World Wide Web, giving you a lot of lenders/programs to choose from.
Restrictions of regular lending company:
Brick and mortar lending companies usually require collateral’s to ensure that they will get paid. Unless secured with an asset with value (house, cars. Etc) the small business fund request will not be accepted. Some business plans ask for requirements that a small business would not normally have and even if you do complete a business plan, there is still no guarantee that it would be approved.
Another disadvantage with traditional loan application is that some programs impose restrictions on how the loaned money can be used. This limits the business owner from maximizing the use of the funds he borrowed.
Online loan applications do not impose such limitation, thus giving you freedom to use the money on anything. Online loan application forms are simple and easy to complete, it only requires basic information, the amount you would like to loan, contact information (address, phone number and email address. Questions such as home ownership and credit rating will be asked but collateral’s will not be required to complete an application. It is that easy, all you have to do is go online and submit the details; lenders will give you a response after a few days.
E. Linares is Chief Visionary Architect at Commercial Magnet:: the new face of the online lending marketplace where borrowers and lenders connect. CommercialMagnet.com is the entrepreneurial platform taking business owners from start to funding. Find out how a Venture Capital Loans or Commercial Loans can help fuel your business at http://www.commercialmagnet.com.
How to Catch Angel Investors
As a start up entrepreneur, looking for investors is as good as hunting for game in order to bring food to the table. Business investors are regarded as redeemers for start-up businesses. Angel investors are indeed business angels in such a manner that they provide financial and morale booster for start up business. However, convincing them is not as easy as counting one two and three.
You must present to them a clear picture of your seriousness and the potentials of your company. After all, what investors would look at first is your track record as an entrepreneur. You have to realistically project that you are a person with great passion, skill, experience, integrity and leadership quality.
If you can exude this, you can convince potential investors that the venture can earn money for them also. In some sort, angel investors are sizing you and you have to sell yourself.
There are some things that you need to focus in order to win over their ‘yes’ towards investing in your business.
Meet with professionalism:
Any meeting with an investor must always be done in person. Avoid transacting over the phone or through email. Remember, angel investors are business leaders and professionals; hence, formal meeting with them is a must.
The presentation:
Be prepared with your reading materials and business plans. Be ready to answer tough questions. Angel investors need to see that you really know your job; you can have the upper hand by thoroughly researching about the industry and the target market as well. They want to know your strategies on how you can earn profit from that market. During the Q & A, stand firmly with your goals and business plan and at the same time consider their suggestions and comments. Additionally, your goals should reflect a clear picture of what your company will be in the future and its current position in relation to the society.
Your management team:
The management team is the most important factor that an investor looks for when putting his money upfront for any company. The management team section of your business plan must tell the investors that the key personnel are very qualified to execute the business model. You must be able to accurately present the key team members with their backgrounds and biographies that are essential for the business. Background information about the company boards should also be included. To sum up, the management team section of your business plan is an opportunity to tell your potential investors that you company has the necessary pool of talents to succeed in that venture.
Your Idea:
Investors will not only look on the business idea itself. Rather, they would look at you as the entrepreneur in relation to the potential market. Most investors are only interested on how you can make a profit out of your own idea. In this regard, you have to assess clearly if your business model is something that you and your management team really knows well. If not, consider another venture that really hits a spot in your heart.
E. Linares is Chief Visionary Architect at Commercial Magnet:: the new face of the online lending marketplace where borrowers and lenders connect. CommercialMagnet.com is the entrepreneurial platform taking business owners from start to funding. Find out how a Venture Capital Loans or Commercial Loans can help fuel your business at http://www.commercialmagnet.com.