Totally Securing Your Website

September 27, 2011 · Filed Under E-Business · Comment 

The World Wide Web or more typically referred to as the internet surely offers everyone unlimited opportunities. In fact, this is the best place where you can start and promote your business. However, with great opportunities also come great risks. In this article, you will learn how to secure your online business.

Security is a must need to any online seller’s website. If you wish to take all your businesses online or maybe you want to start an online store, you will need to know ways to keep it safe. This way, you can be certain that you can secure your website from all the dangers online. The biggest threat to any online seller is getting their websites hacked.

Hacking is the online version of real-life burglary. The problem with this type of security threat is that it is so much more complicated. It is also very advanced in a lot of ways since online stores simply cannot be guarded like the usual type of physical store. Given that, you would need to know everything you need to do to keep hackers out of your online store.

Hacking is done by a person who hinders or even gets through your website just to steal private information. Personal information includes email addresses, passwords and credit card information. All hackers have malicious intents and all they want is to steal information from you.

Most of the time, a hacker is a highly skilled person in terms of computer applications. Most of the time, hacked victims loose a lot of money and credibility just because of one hacking incident.

This is one of the many reasons why custodians of ecommerce have developed numerous security applications. Of course, they do this to keep their business and their websites safe from online hackers.

Usually, online sellers prefer to use the technology called HTTPS or Hyper Text Transfer Protocol and SSL or Secure Socket Layer. To make it more understandable, HTTPS technology is a protocol that allows more secured transfer of data over the internet.

What are the differences between HTTPS and HTTP?

The “S” in HTTPS stands for Secure. It sends data using port 443 as compared to HTTP which usually transfers data through port 80. HTTPS transfers data in a more secured format as compared to HTTP. It is because the data packets that are transferred through port 443 are encrypted to keep them from being read by the hacker’s sniffers.

The encrypted data is received via SSL. On the other hand, HTTP transfers data in plain text which makes it more prone to hacker attacks.

In these modern times, online shoppers are usually informed of this information. They are usually being told to look for HTTPS found at the resource locator of the website. They also need to look for the padlock icon which is usually located on the status bar of the site before providing their credit card information.

This also means that if your online store website does not have HTTPS, you will surely lose your customers. Despite all this, there are still some websites that use HTTP to collect credit card information. This is something very dangerous in this time of sophisticated cyber crimes.

Sammy Kirkland in website programmingand design. If you’d like to know more about our services, please visit our ecommerce website design page and our wonderful x-cart programming page.

Establishing An eCommerce Website For The First Time

September 27, 2011 · Filed Under E-Business · Comment 

If you think that you are just about ready to sell your goods over the internet, the first thing you need is an online store. There are lots of web design companies, as well as freelance web designers who are good enough to help you out in this new venture. All you have to do is to make all your goods available on the internet as much as possible.

Usually, it is very overwhelming for people who are getting into electronic commerce for the very first time. Choosing over hundreds of different ecommerce companies can be a real challenge. However, did you even consider the convenience if this decision was easy enough for anyone to come up with?

Maybe you would be much more confident to go on with it if you knew that there were lots of cost-effective solutions. In fact, these cost-effective solutions can be implemented really fast to get your online store up and running in no time.

Selecting an ecommerce company is a very important decision that should be done with utmost caution. These are just some ideas to help you when considering an ecommerce company or specialist for your online store. These options are only meant to be guides that will help you go through the complicated world of ecommerce.

Whenever choosing an ecommerce expert, it would be best if you choose one who can customize your website using 3rd party shopping cart systems. Online stores that are using 3rd party shopping cart systems are much more appealing to customers as compared to a single customized system. With all the available 3rd party card systems nowadays, using one makes it more affordable and easier to customize.

The benefit of putting a 3rd party cart system to any online store is driven by a very simple aspect. A lot of ecommerce developers have already applied 3rd party cart systems and it makes them more popular.

Nowadays, there are even professional programmers who are dedicated in creating 3rd party modules. It also makes it easier to apply the cart systems into any ecommerce website which makes online shopping a great experience.

The warm acceptance of online shoppers to 3rd party cart systems also means that they are intended for ease and versatility. It means that online shoppers can accomplish their shopping really faster and more convenient.

Also, the streamlined integration makes sure that the online store is safe and secure. At the same time, it is also attractive and easy to use.

If you opt to go with 3rd party cart systems, it is much safer to get high-end and well-secured ones. You can be sure that they are well-protected from hacking even with sophisticated algorithms. In fact, most web design companies will tell you to have it on your website most of the time.

A web design company’s portfolio is a very crucial point of reference. Whenever you go to an ecommerce company, make certain to see their portfolio first. Although most of them already have all the information on their website, you can never be too sure.

Some of the important things that you need to check in the portfolio are the websites they have designed. This should give you a clear idea of their sense of style and competence.

You should also know whether their websites are easy to use in terms of the navigation. You should also make sure that you know what type of security their websites use. These things give you a good measure of the designer’s capability.

You can even show the company a certain website featured in the portfolio. All you need to do is to get their opinion regarding the experiences they had with the developer. You can be sure that a company with an impressive and professional portfolio is a good deal.

Sammy Kirkland in website developmentand design. If you’d like to know more about our services, please visit our x-cart design page and our wonderful
cs-cart customization
page.

Ideas On How Commercial Website Functions

September 27, 2011 · Filed Under E-Business · Comment 

A commercial website is a website that usually works with the buying and selling of products and services to users and to any one who would be interested in buying or selling a product or service. Such websites are known to attract many people in a day and their designs therefore need to be very creative yet eye-catching.

Getting a website design for such a site needs cautious calculation of the various ways that the website needs to operate. Here is a guide to creating a commercial website that would attract a high level of traffic:

First thing about any commercial website is that it should look like an ad. The design should be something that relates to a commercial advert in order to catch the attention of people.

Your website should be enjoyable and not just for the sake of creating it. It should not just be a joy ride but an adventure with which people can refer to often. Sell something on your website. Have a segment that is specially made for this venture.

The segment should include a section that shows the prices of the products and another that shows where to deposit the payments for the products or services.

Give aways are also a fantastic idea to attract traffic to your website. Simple things for instance offers for exclusive items or even sweepstakes are a great idea to attract people to visit your website and buy or sell their items.

Make certain that your site also has a segment whereby people can leave their email contacts for you to get in touch with them. This works well to inform your visitors on the available new offers or even reduction in prices of the various items on the web page.
Design your website in a way that search engines will be in a position to enlist your website.

With this one should put in mind exclusive details as an example key words that are included on the site that attract visitors to the site when searched on the various search engines.

A website is never complete without full information of its owner let alone contacts. Ensure that you include a segment of contacts to your website.

Here you can include your email address or even your company location if you have one to create confidence in those who visit your website for a purchase or sale. Look at other commercial websites on the internet and you could find other ideas you would incorporate in your site.

Sammy Kirkland in web programming and design. If you’d like to know more about our services, please visit our zen cart web design page and our wonderful magento custom design page.

Factors To Consider Before Setting-up Ecommerce Payment Gateway

February 23, 2011 · Filed Under Internet Marketing · Comment 

Simply put an electronic payment gateway is a customized software application package that forms part of the electronic credit and debit card processing online. When developing an eCommerce website, there four critical factors to bear in mind when choosing a payment processing solution for your online shop. These factors are as follows ease of access, usage and integration, acceptability and client base.

Why are these factors crucial?

Ease of use and access : Your chosen payment processing system should be easy to use and support all levels of customers.

Customer base : The system should justify the setup costs by being able to supporting a good number of users.

Integration : The payment processing system should be easy to integrate into your website, and provide users with a smooth processing service.

Acceptability : Select a payment system that is widely used and accepted by large number of merchants so that payments can be processed without slows down.

Online payments can be easily automated by implementing a safe payment gateway for credit and debit card processing system using the typical shopping cart software, shopping cart software automates online product catalog and also executes the shopping cart functionality in your online business store.

The system enables users to browse the catalogue and pick the products they want to purchase. The goods are them transferred to a shopping cart which eventually directs the users to the transaction form. Here, the customer will supply payment details and then the payment processing system simply executes the transaction.

Online merchants in addition have the option of selecting a custom-made payment processing solution, the major advantage with this type is that it can be designed to meet the unique needs of your organization. Customized payment processing solution might also include extras like inventory control and stock control subsystems, the later allows the buyer to know whether or not the item s/he is looking for is in store.

You can find eCommerce/ online merchant account services that connect eCommerce websites to the vendor bank account. Such services allow an online merchant to create a merchant credit and debit card agreements as well as offer hacker-proof software and hosting services.

A web based merchant can also choose to employ the services of a payment processing company that offers third-party merchant services. Such companies process credit card payments on sellers account and charge a commission for every transaction.

There are a number of critical considerations that an online merchant needs to keep in mind before setting up an online payment processing system, one of them is confidentiality of online transactions. Furthermore, a merchant must ensure that the system in question guarantees security and is effective at authenticating the user making a transaction while maintaining the integrity of the data.

Steps here include ensuring authentication and encryption protocols are well set up, getting a digital certificate, making sure that the servers are well protected from intrusion and can handle traffic surge.

Apart from countermeasures above, a merchant should make sure that s/he has set-up a contingency plan to guard against system failures.

Sammy Kirkland in site programmingand design. If you’d like to know more about our services, please visit our ecommerce website design page and our wonderful x-cart web development page.

How To Accept Credit Cards On Your Website

February 23, 2011 · Filed Under Internet Marketing · Comment 

Nowadays, it’s a typical business practice to be able to accept credit and debit card payments from buyers in the course of doing business. The consumer borrowing hullabaloo notwithstanding, the truth remains, consumers continue to appreciate the convenience that credit and debit card provides. Thus, it’s vital that new online merchants offer appropriate payment processing solutions to their customers.

How to set-up a merchant account

An online merchant account is basically a bank account that gets cash generated from eCommerce transactions. Banks are typically a more secure and sound option when it comes to this kind of accounts. The challenge is that small businesses may find it difficult getting approved for this type of accounts. There are third party providers of this kind of service, these ones tend to be more flexible but they charge a commission for their services and this can be substantial to a small business that is just starting.

Tips on how to decide on the type of merchant account

Merchant accounts are offered in various flavors. The ideal type of merchant account is determined by the kind of business one plans to establish.

Examples

“Brick and Mortar” POS (Point of Sale) Merchant Account

Best for most of retail businesses because they support stand-alone POS terminals. These are usually in-house based card processing systems (The business processes payments from it’s own computers) and also on web-based virtual terminals.

Web-based Merchant Account

This one is created to specifically handle online payments which are mainly major credit and debit cards. This type of account is ideal for any type of business involves in electronic commerce. Charges for this type of account are generally higher because of the huge risks involving web-based payment processing. E-business establishments are also advised to secure payment getaway services from any appropriate company, because most of them offer shopping cart software package.

Payment gateways work like standalone card processing terminal and the only difference is that it makes use of the internet as the communication medium as compared to the phone line. Shopping cart system automatically connects the eCommerce website to the payment gateway.

There are also Mail Order/ Phone Order abbrev as (MOTO) type merchant accounts, this one allows business establishment to process card payments over the phone or via mail without the physical presence of the card being processed. MOTO accounts are offered with either a virtual terminal, a standalone terminal with keypad or a dial pay processing system which demands that a merchant dials in card transactions.

Choosing a card processing solution to use

Standalone POS Terminals : This type comprises of a card information recording equipment, which communicates the info to a card processing network. In addition to the card swiper, most terminals incorporate a keypad to allow the manual entering of card information.

Virtual POS Terminals : also known as web-based POS terminals, these are generally secured, browser based interface that allows an online merchant to authorize, process as well manage credit card transactions right from a web browser.

Sammy Kirkland in site programmingand design. If you’d like to know more about our services, please visit our x-cart custom design page and our wonderful cs-cart programming page.

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