Office Furniture Rental: Does Your Company Need It?

July 14, 2010 · Filed Under Corporate · Comment 

While there are certain advantages to office furniture rental that most businesses know about, such as the low upfront cost and quick execution, certain advantages, such as flexibility, increased tax benefits, and built-in maintenance are typically known only to business owners after making the decision to rent their furniture. All in all, furniture rental may be overlooked simply because of a private sense of ownership, which does not apply to the business office. So, prior to making the assumption that purchasing office furniture is necessary, there are some important considerations to take into account.

Another commonly-known fact – renting is a great solution to temporary situations, such as corporate events. In these situations, it is more obvious that short-term rentals provide a degree of versatility that implementing purchased furniture only could not approach. Similarly, production studios designed to function for only a few years make renting furniture the frugal choice, as once the project expires, something must be done with the office.

But this concept applies to longer term corporate furniture rentals, as well. Building renovations, company transitions, and new entrepreneurial endeavors all make purchases difficult because the future is uncertain. In these cases, long-term purchases are gambles, which can lead to either inflexibility or potential economic loss, as office structures may need to be turned around and sold within one or two years of purchasing.

Even well established companies that have the spare cash may want to consider office furniture rental, especially in cases where the company could benefit from the flexibility that rented furniture entails. Let’s say that a company is planning on transitioning its services over a two or three-year period from editorial to creative. The somber, reserved ambiance required by the first year will need to be replaced by an edgy, more colorful environment after the third year. So any office furniture chosen at the beginning of the period would become obsolete, requiring purchased furniture to be replaced, thus incurring a significant cost.

For the same reasons, a business owner whose office site is being renovated should consider renting furniture. The long-term uses of the space become less stable when the building itself will be altered. Whether the results of the renovation will be superficial or internal, often, office furniture that is designed for one environment will seem out of place in the final result. In addition, the potential for wear and tear is often accelerated, due to dust, increased traffic and construction.

Office furniture has a large impact on morale, loyalty, branding and office functioning. Employees gain security from a well chosen, sharp ambiance that makes them feel as though they form a small part of a respectable, greater whole. For that reason, the low upfront cost of furniture rental for office space can allow new companies to evoke the same sense of security in employees and even potential investors. In part, this is due to image, but in another sense it is due to pragmatism.

For many, the image of success can make or break funding opportunities, which can write the check for the added long-term cost. An investor wants to know that money will contribute to direct methods of return, not on new desks and chairs. If an office looks as though it is in need of a lift, then the investment can seem more like a charitable contribution than a business decision, which can turn investors off.

Furthering economic objectives, office furniture rental may be expensed for the entire cost, whereas purchases are amortized over a greater period of time. Inflation certifies that the tax benefits of a purchase, then, will not cover the entire, initial price. Taking this benefit into account reduces the bottom-line difference between renting and purchasing office furniture, a fact that people new to business may not be aware of.

In addition to economic reasons, renting does come with certain advantages, such as the speed with which an office may be furnished. Companies that rent furniture employ design professionals who will listen to business concerns, values, functions, and structure, and custom design an office environment to match. The results are usually more streamlined, professional and impressive, while the buying process is significantly easier and less stressful than it tends to be for permanent purchases.

Corporate furniture rental offers financial flexibility in both short-term and even in longer term arrangements that can easily pay itself off in increased potential for investments, company morale, security, immediate cash, and reduced hassle. It is at the very least a strong option that companies should consider thoroughly.

Display Group is a Michigan corporate event management company with excellent Office Furniture Rental offerings. From office furniture to event furniture rentals, we provide the best quality available. Located in Detroit, Michigan, Display Group has been consistently delivering event decor and theme setup for quality corporate events since 1991.

Advantages of Corporate Event Space in Detroit

June 17, 2010 · Filed Under Corporate · Comment 

The market for Detroit corporate event space is widening. As event planners search for affordable venues, companies are filling the demand with an impressive variety of venues designed to suit business meetings, parties, benefits, and so on. The advent of the tax-free aerotropolis suggests that this trend will only continue, as Detroit reinterprets its understanding of business from Industry to Services.

Now, more planners who are looking for the right venue for their smaller business are renting corporate-only spaces. These new venues are designed exclusively for businesses. Other, more flexible venues can incur problems with conflicting branding. A restauranteur, for example, wants guests to leave with the restaurant, not the business, in mind. Event planners can spend an extraordinary amount of resources on mitigating this central problem – by changing the landscape with temporary walls and graphics, or hanging banners from the ceiling to cover up the ambiance of the venue. On top of which, other people unconnected to the event can be distracting.

One type of new Detroit corporate event space that is becoming available has coined the term, “white space.” Most of us know “white spaces” as the empty, unused areas in a design, which are used to distinguish types of information. In addition to that meaning, white spaces are now designated as empty lofts that may be rented out for white-collar functions.

Answering many of the branding issues described above, white spaces are blank canvases for the planner, offering a private, contemporary, and streamlined backdrop for the event. They may be decorated however the renter sees fit, which solves many of the problems of the more customary venues, and allows for more flexibility with design.

Furniture, decor, or lighting can be rented to fill the rooms in accordance with the theme of the event. Walls may even be painted.

It is not a surprise then that Detroit corporate event space is growing in demand, for it gives the planner space for the central idea to evolve into a completely controlled environment, which can cater to any event. In other words, white spaces allow for more artistic freedom, which can be expressed on every level, from the ceiling fans to the pastries. Every element can be a reminder to the guests of why they have been invited and the company who invited them, which tends to create a clearer, more durable impression.

A good Detroit corporate event production company can show you what open lofts can do for businesses with the aim of leaving your corporate brand etched in the minds of guests. They can adapt spaces for impressive events and promotions, transforming interiors to ghost towns from the old west, or the land of Oz. The degree of detail, creativity, and spice in these scenarios is so enthralling, it would be impossible to achieve in any hotel or traditional event space.

Detroit corporate event facilities have a number of advantages over the other venues event planners may be considering. It can be better targeted, more coherent, and clear. All of these factors contribute to a better, more lasting impression in the minds of guests, which makes it a growing choice of planners across the country who want a better ROI.

Display Group is a Michigan corporate event management company with a spectacular Detroit Corporate Event Facility. With their theme, decor, and furniture rentals it makes for the perfect event loft space for any event. Located in Detroit, Michigan, Display Group has been consistently delivering event decor and theme setup for quality corporate events since 1991.

Your Company Anniversary: Create a Profitable Event

June 3, 2010 · Filed Under Advertising · Comment 

Whether it be 10-year, silver, gold, or platinum, a company anniversary can be a great reason to spend some of the promotional budget on one’s own employees, clients or vendors. While many corporate cultures may shirk away from internal objectives, developing internal branding has been proven as a method to drive sales goals, improve customer service, and increase efficiency and performance across the board. But a run-of-the-mill event that employees feel obligated to attend will not do the trick. It is only with a hefty amount of zeal and style that a company anniversary can be transfigured from an awkward middle-school dance, to a healthy ROI.

Corporate events allow for a number of worthwhile exchanges to occur. Clients can meet employees outside of the normal work environment, forging ties that produce loyalty, both internal and external. Employees can meet corporate executives and finally take the five minutes of face time they have wanted for years, which also bolsters loyalty and motivates increased performance.

To promote that effect, employee incentives can be released via keynote speakers. Consumer promotions or award shows can celebrate the achievement of performance goals. Externally, online events can spur increased sales and activity in the weeks prior to the internal event, to synthesize an aura of accelerated success and accomplishment, to give employees personal reasons to celebrate. In so doing, a company anniversary and the promotions surrounding it can refresh employees’ feeling of connection to the brand’s success.

At the same time, a company anniversary, what is in essentially an aggregate’s birthday celebration, provides the opportunity for self-praise. Just as a birthday gives proud parents license to show old family albums or videos, so too does an anniversary grant the ability to educate employees and clients about the brand’s history and the core corporate values. Oftentimes, as tasks filter down through the corporate structure to divisions and subdivisions, initiatives can lose focus and become a mere set of instructions without purpose or goal. But impressing employees and clients with a stylish celebration can help bring out the uniqueness, even quirkiness of a coherent, internal image.

An entertaining ambiance and good food will give political clout to a corporate event, but a captivating and engaging theme, well-executed, will be a lasting boon to the profit margin. Some people will be excited about the event; others will take more convincing than free food. Expressing the theme through pervasive details, such as rented furniture, props, and costumes stimulates a celebratory environment and signals a departure from business concerns. A compelling array of decorations, creatively deployed to reflect the era when the company was founded, for example, can instantly transport attendees to a foreign place, which can serve to educate, stimulate, relax and reward simultaneously. Rented furniture, props, and custom-made graphics can induce nostalgia and reverence of the company’s history.

Some anniversaries implement a “through the eras” approach to the evolution of corporate culture, which feature a number of rooms made to represent various decades in the history of the company. Each room is decorated with photographs taken during the relevant time frame, marking events that shaped company history, as well as a general cultural heritage. Coincidentally, incisive use of lighting and scent machines can help guests distinguish between separate chambers and ambiances, making a variety of experiences open for anyone to join as they see fit.

Even themes that are less directly related to the company can be effective in creating an entertaining atmosphere where guests will sincerely enjoy themselves. Tropical themes can give everyone an evening vacation in the middle of winter, or Mardi Gras can be chosen to emphasize fun and relaxation. Each of these themes, when performed down to the smallest detail, show attendees that they are appreciated for what they do, and simultaneously give employees a source of pride. The more impressive the display; the more memorable the anniversary.

Display Group is a Michigan corporate event company that creates spectacular corporate anniversary events. Located in Detroit, Michigan, they have been consistently delivering event decor and theme setup for quality corporate events since 1991.

Portable Displays for Business: How to Pick the Best One

May 26, 2010 · Filed Under Advertising · Comment 

The right portable display can boost sales and marketing performance. At any given trade show, for instance, each display will receive any where between 100-200 people per day of the event. Surveys report that more than 4 out of 5 of these potential clients have some kind of purchasing power. With that in mind, an impressive portable display in the hands of a charismatic employee can bring in a substancial amount of revenue and contacts.

While corporate representatives and entrepreneurs are familiar with the message they want to communicate to onlookers or interested clients, they are not always aware of some of the more pragmatic concerns of purchasing a portable display. Cost can be a large issue, as the national average fluctuates from around $100 to $150/ sq. ft. Being surprised at the expense can lead to making hasty decisions, such as purchasing from an untrusted source or buying a product that does not come with an unconditional guarantee/warrantee.

There are plenty of imports, which may be tempting because they are less expensive as an upfront cost than many domestic companies. However, most of these lack any guarantee, implying a lack of confidence in the durability of the product, which is a primary concern for companies that plan on attending multiple promotional events with the display. The host of unforeseen catastrophes that can occur on the road make an unconditional guarantee necessary, not only for peace of mind, but for a larger ROI. For this reason, renting for two or three years is often a better idea than opting for a cheaper product.

By the same token, businesspeople should consider the entirety of the company three-year or five-year plan when approaching a design company. By doing so, one ensures that the promotion will continue to accurately reflect company goals. Many types of portable displays, such as modular display systems, are built with the capacity for multiple configurations and future add-ons; however, when the original artifacts purchased demonstrate a deep understanding of the business model and core values, the lifespan of the exhibit increases, along with ROI.

Most often, these modular display systems are seen in small industry events, where an impressive setup can have a large impact on the amount of site traffic. Additionally, they pair well with technology-based companies. Implementing frugal use of materials with largely collapsible stands and frames, modules represent a powerful fusion between aesthetics and science. The complex, three-dimensional design can send a pervasive message about company efficiency and consumer focus.

Display Group, for example, has created a number of inspiring setups that give the modular display a real workout. Incorporating graphics into various panels, banners, and walls that can be set up in a number of different configurations, some displays are even arranged to hollow out private conference areas. As is customary of the type of display, the observer’s sense is that of looking at the modern version of the handheld map, which may be folded neatly back into a simple, convenient shape after use.

Custom booths, on the other hand, are typically found in large exhibitions and trade shows. It is reported that, on average, more than four out of five attendees at these events have buying power. Perhaps due to the trade-show tradition, perhaps because of the preponderance of competition, custom booths, although bulkier and less customizable than their modular counterparts, do give an appearance of solidity and entrenched success, which appeals to buyers with an overwhelming number of options.

In order to decide on the type of portable display that would be ideal for its use, it is advisable to first consider the locations where it will be exhibited and how it will travel from one venue to another. To that end, there are a number of factors that come into play, including bulk, size, weight, and the variability of configurations. Multiple configurations becomes extremely useful, for example, if planning on attending a number of starkly different venues, as specifically designed panels may be added and subtracted for each different location.

Another simple way to hone down the possibilities is to consider the number of promotional employees who will be traveling with the display. A single representative who plans to fly to promotional events across the globe would most likely need a pop-up display, as many of these collapse to the size of a large piece of luggage, weighing less than fifty lbs. for convenient air travel.

Display Group is a corporate event and portable modular display company located in Detroit, Michigan. Founded by Rick Portwood in 1991, they have been consistently delivering event decor and theme setup for quality corporate events in Michigan.