Persuasion, Influence And Controversy In Business
Creating Controversy has to be one of the BEST ways to generate sales. Controversy creates two types of interest as well as generating a lot of . Negative and positive. And both forms of interest work together to make you profits. How exactly? Well, let’s do a quick example. Person N and Person P. Person P loves what you have written and can directly relate to what you have said. Person N on the other hand thinks you’re an obnoxious creep full of insane beliefs.
Both Person P and Person N comment on your writing. They read each others comments and they are inflamed by those comments. So, they begin a back and forth battle of words based entirely on what you had to say! Now comes Person S, Person V, and Person C. They add their two cents and take sides of who’s right and who’s wrong. Then come more comments. And more, and more.
And if you’re selling something that expands on your initial post, you’ll get both those that hate what you had to say, and love it, buying your product. The negative folks will want further proof that you’re a total moron while the positive folks will want to learn more about what you are teaching, or saying. Every single day, millions of folks hop onto the internet and have something to say.
Most likely they’ll do this through writing. Whether it’s through an article, an email, or a blog. The “trick” is to make what you discuss controversial through your writings. Don’t be BORING. That won’t do a thing for you. The essence of creating controversy is by using passion. If you’ve had a bad experience with another person, tell people about it. If you really love a particular product, or person, tell people about it.
But be sure that your writings can convey the passion that you feel whether it’s negative or positive.
If you are effectively creating controversy through your writings, most people that read it will either love what you have to say or hate it. Either way, they’ll TALK ABOUT IT. And if you give them a chance to communicate how they feel about it, this will lead to more profits in your pockets! But, in order to use controversy you have to be willing to take a stand on a certain topic. No “wishy-washy” comments will do.
If you make people angry, GOOD! But don’t back down on your opinions though. That defeats the purpose of using this tactic completely. If some people don’t like what you’re saying, who cares?? At least you had the guts to stand up for what you believe and say it.
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Using Shock And Scare Tactics In Business
THE “SHOCK” TACTIC : I’m sure you’ve heard the term “shock value” before. Well that’s what this tactic is all about. Shocking your readers or customers. Some folks will use foul language to shock their readers. Some will use incredible stories. And still others will tell them how they have made huge mistakes. How many times have you heard or seen these:
o WARNING
o DON’T BE AN IDIOT LIKE ME
o I WAS A LOSER UNTIL I. . .
o YOUR METHODS OF MAKING MONEY SUCK!
o IF YOU DON’T WANT TO DO X-Y-Z THEN LEAVE THIS PAGE NOW
o STOP BEING AN ASSHOLE AND COMMAND MORE RESPECT
o 20 TIME MORON FINALLY GETS IT RIGHT
o DUMB-ASS MAKES SIX FIGURES A YEAR
Or something similar. Those get your attention don’t they? Sure they do! And that’s why they get used. They suck you in and make you want to keep reading. Let’s be honest here. If you can’t do a simple thing like generate more interest in what you’re selling, then you won’t make any money. Simple as that. People, despite what they might say, want to be successful at one thing or another in life.
And they want to be the best at it. If they feel they can better their own lives through your tragedy all the better. That’s one less person they have to compete with! Plus, they won’t feel stupid by making that same mistake. Even better. Use this tactic sparingly though. Too much can turn off your prospects and have them hunting for their answers some where else. Now let’s turn to THE “SCARE” TACTIC.
Yes, it’s possible to scare your potential customers into taking action. This is particularly useful if your topic relates to health, money, or love. I mean really, who wants to be sick, poor, and alone? Hmm. . .I don’t see any hands raised. EXACTLY! Fear can be your greatest salesman. Truly. Think about it. When the 9/11 tragedy rocked the nation, how many jerks do you think made money from it? A LOT.
It’s sad, but true. They scared the crap out of people and sold them gas masks in case of a toxic gas epidemic. I think it’s disgusting myself, but like people say, someone has to shovel the :”‘; And shovel it they did. Not only them, how about all the other people out there that made money by selling t-shirts, bumper stickers, and all that other useless stuff?
Yeah, maybe they gave a portion of their profits to the families affected, but I can almost bet it was a very tiny fraction of their overall take. Am I saying take such a devastating event and work it to your advantage? GOOD LORD NO! That IS completely unethical. What I’m saying is that you CAN use the fear factor to make people take action.
Say, for instance, you’re trying to make some money by selling an ebook about how to protect your computer from malicious viruses. Wouldn’t you want it more, if you were selling it to yourself, if you knew what kind of catastrophe could occur to your computer if you ignored such useful information?
What if you ran your business from your computer and it went kaput on you? Wouldn’t you want to save yourself thousands of dollars just by spending twenty? That’s the idea behind this dirty trick. Use your customers fears, ethically of course, and you can generate more profits.
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Business Branding & The Importance Of Colour
Image is a vital factor in any business branding effort. Color is part of the process of building an image. If you might notice, several top businesses are recognized by their distinct colors. Therefore, you need to realize the potential impact that carefully choosing the color to use as part of your brand strategy will help establish your company’s image amongst consumers.
Importance of Color : Although it might seem trivial, color affects the memory recall of consumers on your product or company overall. When they think of a certain color similar to the ones used by your company brand, then they will easily associate that color with your product. The presence of color will then stimulate one’s senses and sending message signals without having to initiate a communicative pattern.
Now that you know the role that color plays in your brand strategy, the next big dilemma is choosing the color to use. However, even this one shouldn’t be as difficult provided that you have clearly set out the guidelines and vision you have for the company. Once you have chosen the color, you must then use that in all of your business promotional materials to further enhance the prominence of the color in association with your company and its products or services.
Each color have its universal meaning that you must take into account before using them in your business branding efforts. Here are basic colors to consider:
Blue : The color blue, universally speaking, is a well-liked color. It exudes a feeling of trustworthy, responsibility, and security. That is why blue is also commonly used in the business industry because it is not only pleasant to look at, but it exudes a positive vibe as it is a color associated with the sea and sky. The message of stability conveyed by the use of this color builds up trust among individuals working within an institution.
Red : Another popular color used in several brand of company. The color red stimulates your senses rapidly, hence it is an attention grabbing color that creates the impression of being aggressive and energetic. This color is utilized by businesses who want to evoke emotion and quick response from potential customers. Fast food chains typically use the color red because it exhibits a hot, burning and intensify attitude.
Green : In terms of its universal meaning, green connotes health and serenity. But the meaning can differ though according to the shades of green used. Lighter shades of green produce a calming effect while darker ones exude wealth and prestige.
Yellow : This is a color closely associated with the sun. Therefore, it is a color that you might want to use if you want to establish a positive message of optimism and warmth. There are also varying shades for this color but their meaning ranges from creating motivation to producing positive energy. Bright yellows effectively captures the eyes, so you might want to use this color for displays and you can get people’s attention, which is the first step in every purchase process.
Black : This is a classic choice of color for a business brand. Aside from that, it also connotes a bold, powerful, and sophisticated persona. Therefore, this color is quite common for expensive products or most sophisticated gadgets.
White : As always, white signifies simplicity and purity. Because any white object produce a certain level of brightness, it is good for use on signages. The same with black, it also helps you achieve a professional and powerful image. This color is best associated with products relating to health and sanitary care.
Use all these pointers when choosing a color for use on your business branding strategy and you will be able to produce more impact on your marketing campaigns.
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Business Branding In A Downwards Economy
A good business brand is one that can withstand an ailing economy. In today’s times wherein majority of the world is suffering from financial crisis, small- to big-time businesses are feeling the impact of this downturn.
This is when your branding campaign will be put to the test. Indeed, when businesses are competing for what remains of the market, you have to double your efforts at making the brand enable your business to thrive. What is also essential in these times is to never discount the impact of quality and improving value statements. These are important factors that hold promise to deliver more to the clients and keep your business afloat.
Are You Recession-Proof? : Branding seems to lose its vigor during recession. People tend to buy base on logic and needs, rather than impulse or perceptions. Therefore, you have to maintain or improve the kind of value, property, and benefits that your product promises its consumers. This is something that you must not lose focus on in your branding and marketing efforts, but its significance become more evident during times of recession.
If you want to add more value to your brand to make it better able to withstand the challenges of a suffering economy, here are areas of your branding system that must be given focus on:
o During recession, most businesses would tend to cut back on their marketing efforts and investments. On the contrary, this is the time wherein you need to strengthen your marketing efforts.
o Create more aggressive marketing programs to be able to capture a bigger share of the market.
o Assert yourself on consumers largely affected by recession by offering better value on your products.
o Your advertising campaign must highlight quality, economic benefits, and real benefits as opposed to appeal to their superficial concerns.
Helping Your Brand Survive The Recession
When recession has hit the consumers, buying becomes a less desirable practice. This will largely impact your business’ efforts and this is made worse by the intensity of competition amongst various similar businesses.
Try using the following practices to keep your business thriving:
1.) Never change your brand identity. Doing so will reduce the trust you have built on the customers and will also ruin your reputation. Merely try to restructure the messages you are trying to deliver but make sure that it stays within the context of your basic brand identity.
2.) Utilize this time to appeal to your customer’s needs by performing a more thorough market research. This will produce an impression that you are concerned about their needs and are seeking for ways to deliver that.
3.) If your business’ products are mostly high-end, do not simply revert to dropping prices. Instead, try improving the value and quality of your products so that customers will have a better quality spending habit.
4.) Be open to potential new customers. In times of recession, people are in the process of re-evaluating their spending habits. This is your opportunity to come into the picture and offer your business as a possible solution.
Ensuring Brand Stability : Consumers change their buying patterns during recession, but business owners must remain committed with their branding strategies. However, you do have to make slight and appropriate changes though, such as increased sensitivity to this new buying attitude exhibited by consumers. During times of recession, you have to stay committed in helping your customers attain quality service and products that add more value to their money. This is your winning formula.
And with increased dedication to your business brand, you will also increase the loyalty of your patrons.
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Business Branding – The Importance Of The Name
An effective branding system starts with a great name. Unless you can put a name to your company that will distinguish it, you cannot proceed with creating a brand. It is similar to a newborn child, who must first be named before he or she can create their unique identity. Only then can you proceed with succeeding methods that are aimed at creating your mark in the market and enabling your business growth.
Creating a Name : Naming a company or brand is not as easy as naming a newborn child. Indeed, multiple factors come into play such as producing a name with a good recall on the consumers, the type of product you have in your business, its features and usage, and other benefits that consumers can experience from using it. That is just one aspect of what you need to consider when naming your product or brand.
The other end of the formula requires you to envision yourself in the mindset of the consumers. How is the product useful to me? And what benefits can I get from using it? Add to that all other competing businesses that offer the same product as you do. These are all pointers you need to look into if you want to get a share of the market and increase sales production.
Do’s and Don’ts : Creating a business name can be confusing sometimes, either for lack or excess of ideas that make it difficult filtering them out. Below are a few tips you should consider when naming a business:
o Opt for memorable and catchy names instead of generic ones that are difficult to register in the minds of the consumers.
o Never use names that literally describes the product. Go for creative ones.
o If possible, do not use geographical names because it limits the scope of your business. However, this is an advantage if your product is associated with a given locale or affinity.
o Refrain from restrictive names to save you from trouble in the future in case you want to expand your line of business.
o Keep them short so as to produce memorable names.
Name as Part of Branding Strategy : A business name is not just a name; it represents your business identity. And in the business community, the way you represent and project your image is crucial in determining success. This is because perceptions, more than the actual value of the product or services, is essential in helping consumers decide on whether to buy that product or not. On top of the brand itself, it makes association with the company and its reputation. That is why most businesses spend and invest most of their efforts on building a trusted business reputation that will strengthen the trust of consumers on their company.
Your business name essentially determines how far your company will go in this endeavor. When people encounter your business or brand, you have only a meager amount of time to catch their attention. If you fail to do so, then you would have lost a potential customer. More than just intriguing, a good business name is one the compels your target market. If you can produce one, then it will surely catapult your business to your desired commercial success.
A good business name is not just a superficial aspect involved in branding but rather a legitimate business factor that must be taken into consideration.
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