Copywriting Tips | How to Create Copy That Sells
As online marketers we have a lot of writing to do. From capture pages, sale letters, autoresponders, e-mails, ad copy, direct mail pieces to blog posts and more it is important that we master the skill of creating copy that sells. Our copy no matter the format and place has to create desire and action in those reading it.
Whether you are marketing online or offline, harnessing the power of great copy skills will skyrocket your success.
Here are 15 copywriting tips to create copy that sells:
1. Know your target audience. What makes them happy, what makes them tick, what is important to them and how you can help them.
2. Develop your copy voice. Have a consistent style that is uniquely yours. Just like when you talk, your copy has its own rhythm. Figure out yours and go with the flow.
3. Write for scanners. Most people scan copy especially long copy. Help out the majority of people by using bold words, numbered lists, bullet points, headlines and sub-headlines to cover your main points.
4. Write to them. Make it about them not you. Use the word “you” to talk to your reader, avoid the word “me” as much as possible.
5. Give benefits, benefits and more benefits. Write about the benefits, what’s in it for the reader?
6. Write a P.S. Almost half of the readers, scanners included will read a P.S. as well as a P.S.S. Never underestimate the power of the P.S. it is one of the great places to put a call to action.
7. Mix up sentence lengths. Great copy is often mixed up with long and short sentences. It gives the copy a much more natural approach.
8. Keep your paragraphs short. While sentences can be long it is best to keep your paragraphs short. Generally around 6 lines is okay, though for email keep it no more than 5 lines.
9. Powerful words go first. If possible where it makes sense, use the most powerful points and words at the beginning of sentences, headlines and so on.
10. Every one likes free! Free is still the top influential word in the English language. If you are giving something away for free, really wow them with incredible value that will make them wonder why you gave it away.
11. Repeat your call to action. This is really important in long copy. Though even in short copy some repetition of your call to action is important. Just make sure to mix up how you say it.
12. Powerful Testimonials. If your copy has room for testimonials make sure to include them. Written testimonials are great, voice recorded ones even better and video testimonials are the most powerful yet. Just make sure to include the written version under audio or video in case the viewer is unable to access the media version.
13. Guarantees build credibility. People always feel more at ease when they know there is some sort of guarantee. It is one way to build instant trust.
14. Make contact easy. Make it easy for the reader to contact you. Whether by phone, email, etc. Make it blatantly clear how to contact you.
15. Read it out loud. Read it out loud to yourself and some people you respect. Does it sound natural? How do you feel, how do they feel? Tweak if necessary and read out loud another two times.
P.S. Take action, learn from your mistakes and keep improving your copy as you go. Always keep your unique copy style intact along the way. As you write keep this handy list of copywriting tips by your side to create copy that sells every time.
Forest Marie is a dynamic Internet Marketer, a Wealth Masters Master Consultant and a top income earner in CarbonCopyPRO. To join Forest’s team, visit CarbonCopyPRO and submit an application.
Originally published: Copywriting Tip
How to Recession Proof Your Business with Podcasts
Podcasting is a great and often free way to expand your influence and reach current and potential clients. By reaching more people you can increase your revenue and podcasting can often cost nothing to very little to do. Podcasting gives you the ability to reach people across the world.
Here are 5 ways you recession proof your business with podcasts:
1. Connect and inform. You are able to give company updates, announcements, interviews, trainings and more to your current clients and stretch that reach to potential clients worldwide. With audio your clients are not left guessing what your emotion is and makes it easier to build relationships, connect and inform.
2. Easy to brand your business and you. Many of your competitors are not utilizing this technology. Podcasting will help you gain credibility and position yourself as an expert in your industry. Podcasting can be simple to do and gives you a tech savvy edge.
3. Audio is portable and repurposed. If your clients cannot be on the phone or the internet at the time of your call, they can listen to the recording and even download it and take it with them on the go. You can also repurpose your podcasts by creating archived calls for clients to access, add them to your blog posts and you can even make audio products or build your lists by giving away a great interview.
4. Reach well-educated and savvy people. Often podcasters are tech savvy and well-educated. They almost always know something about the niche podcasts they choose to listen/subscribe to or have a high desire to learn about the subject. Since podcasts are more personable and they feel like they are getting to know you listeners are often more loyal clients.
5. Another revenue source. One way you can monetize on your podcasts is introducing a subscription based program. Offering related services, tools and products. You can also make money from advertisers and JV partnerships. These are just a few ways you can create additional revenue.
Podcasting equipment and implementation can be extremely affordable. The big thing to do is to test whatever your equipment and doing a test run with the service you will be podcasting with. As long as you are clearly audible you will be good to go. Create a plan; know what dates and times you will have your podcasts and decide on what topics will be covered. If you are going to have guests schedule them well in advance. Remember you do not have to be a professional speaker, be real, be you, just make sure you are clearly heard and have prepared prior to.
Podcasting is a simple and affordable way to increase your client reach, to communicate with current clients and to add more revenue to your business. Recession proof your business with podcasting today.
Forest Marie is a dynamic Internet Marketer, a Wealth Masters Master Consultant and a top income earner in CarbonCopyPRO. To join Forest’s team, visit CarbonCopyPRO and submit an application.
Originally published: Podcasting
How to Build an Online Business with Ezine Marketing
There are many effective way to build an online business. One was is through ezine marketing. Ezines have been around awhile and often online marketers do not realize how powerful this advertising method can be. Not only can running your own ezine on your niche be incredibly lucrative but so can advertising with solo ads on ezines for your niche.
Some of the benefits of being an Ezine Marketer are similar to a conventional newsletter publisher. However, unlike conventional methods it is a lot cheaper to run and easier for it to become viral. With the web you have the ability to gain subscribers 24/7.
Whether you decide to create your own ezine or not, you will still want to find ezines in your niche that have good traffic and meet your budget.
Here are two forms of effective ezine marketing:
1. Ezine classified ads. This is usually an inexpensive way to get results. The best ones will allow you to post your URL and other contact info. Make your classified ad short and snappy to grab the reader’s attention and to get them to take action. This is a great method to use when building your list especially if you are giving something away for free.
2. Ezine solo ads. These are usually more expensive than a classified ad; however they are still affordable and well worth the extra cost. Research the ezines you are thinking about running solo ads. You can even ask for statistics. If you choose one with good traffic that is clearly within your target market niche, then all you have to do is write a compelling ad and capture page.
Try both methods and test out different ads. Keep track of your results and get rid of ineffective ads and ezines. For both types of ads you will want to create compelling copy. Create attention grabbing headlines and keep your copy short in general as well as your paragraphs. Think of your ezine ads as a teaser enticing the reader to find out more.
To entice the reader you will have to create a sense of urgency with a call to action. Testimonials can help as well, but only use the best and a few to keep your ad short.
Bullet point and list type ads are easy to read and easy for you to share the benefits of your offer.
Go now and look for ezines in your niche and get to researching which ones are best for you. Then start writing your ads if you do not have them already and get to utilizing this affordable and effective marketing method to boost your online business today.
Forest Marie is a dynamic Internet Marketer, a Wealth Masters Master Consultant and a top income earner in CarbonCopyPRO. To join Forest’s team, visit CarbonCopyPRO and submit an application.
Originally published: Ezine Marketing
Top 6 Online Businesses for 2009
More people than ever are looking for a way to make money online. From people getting laid off to hours cut more people are looking to alternative ways to supplement or surpass their income. Not only can working online help save you from financial ruin, it saves time and money with no more commute, tax benefits and the added bonus of having more time freedom. It is easy more than ever to start a business.
Here are the top 6 online businesses for 2009:
1. Choose a niche. Choose something you enjoy doing that you are also good at and is a profitable area. You will have to do some keyword research to really know for sure. Once you pick your niche you can then look for products and services that your target audience will want and need. Once you master this one niche you can start adding sub-niches to your portfolio or completely new ones.
2. Become an affiliate. Affiliate marketing can be a part of a niche business or a separate endeavor. This is one of the easiest ways to get started as you can get started with no out of pocket cost marketing other peoples’ products. Choose products in demand with a great conversion rate and that pay out well.
3. Join a network marketing company. When looking for a company, choose one that has a great comp plan, good policies and procedures, good reputation and products that people would want without a compensation plan attached. What’s great with network marketing businesses is you get residual income. If you enjoy working with a team of people this may be a great option for you.
4. Sell PLR products. Private Label Rights products are another way to make money online without much expense. The hard part (product creation) is done just like affiliate products, however with PLR you can customize the product and resell it as yours. Not to mention you also get to keep all of the profits unless you decide to have an affiliate sales force.
5. Utilize email marketing. You can email other people’s list and you can build your own list of targeted people to market to. You can also jumpstart your efforts quickly with co-registration leads.
6. Start a blog. Blogging is a great choice whether you enjoy writing or not. If you do not or do not have the time, then outsource your writing. Creating a niche specific blog with lots of great relevant content will help you to get traffic and monetize on your blog, with advertisements, affiliate promotions and even build your list to email market to. You can even start blogging for free through blogger.com or do a self-hosted blog with WordPress for the cost of hosting which is not only affordable but the best option for most.
There are many great ways to start making money online in 2009. You can choose 1 or all of the methods given as they all can easily be combined together for a massive plan of action. With blogging you can easily mix it with affiliate marketing and email marketing right away. Email marketing and list building should be combined with any method you choose for optimal results. Whatever you choose get started right away so you can stop participating in the recession.
Forest Marie is a dynamic Internet Marketer, a Wealth Masters Master Consultant and a top income earner in CarbonCopyPRO. To join Forest’s team, visit CarbonCopyPRO and submit an application.
Originally published: Online Businesses for 2009
Teleseminar Tips | 9 Steps to Profitable Teleseminar Success
Hosting a teleseminar is another affordable way to recession proof your business and expand your reach of influence. Just like podcast you can easily monetize, grow your list and repurpose your efforts.
Teleseminars are super simple to do and run. Callers call into a bridge line and you can record the call to repurpose. This method of marketing is one of the easiest to get started with, if you are looking to break into information marketing.
It is easy to speak for most than to write, which makes it easier for you to get your point across. Also speaking leaves little left to interpret on what type of emotion there is versus an ebook where your intention could be misunderstood.
Many of us do a lot of speaking in our jobs, businesses and lives in general. Speaking for most is pretty natural. If you have stage fright, no worries your audience cannot see you!
Here are 9 steps to profitable teleseminar success:
1. Pick a topic. Consider your niche and target audience. What questions and problems can you solve for them? What benefits do your products/services offer? Keeping this in mind will help you pick your topic.
2. Outline your topic. You could write it out word for word but honestly do not waste your time. If you try to read something word for word you will sound unnatural and be more prone to stumbling over your words. Create an outline in bullet point form of the main things you want to cover. This will allow you to be more natural in your speaking.
3. Host and record. There are many free teleseminar services like TalkShoe.com, FreeConferencePro.com, HandsFreeTeleseminars.com, or InstantConference.com. Each service has a way for you to record, make sure to do a test run on the service you choose. There are also affordable solutions for larger audiences over 200. Invite your list and market your event.
4. Send out the recording. After you are done recording and made any edits you wanted, then get the audio out to all of those that attended.
5. Get it transcribed. You can either transcribe it yourself, purchase software that will do it for you or outsource it to a professional transcriber. By converting the audio to a PDF you can now give it to the attendees and/or sell it as a package with the audio or give the report away to build your list.
6. Create an opt-in page. The opt-in page will highlight the benefits of getting your info product. You will either sell the transcript or give it away to build a list. Then you can use the audio as an upsell or just package it all together. You can also have everything in digital format or create a physical product or give away the digital and use the physical version as an upsell. Then market your capture page and notify your list.
7. Repurpose your teleseminar. Always think about how you can repurpose your efforts. This will not only give you more web presence, build your list faster… It will also save you time and make you more money. Redistribute the audio as a podcast and submit to podcast directories. Take the transcript and break it up into an autoresponder series. Create articles, blog posts, press releases and e-courses from the content. Combine the audio and text to make a video or take the audio and create a slideshow presentation for the video instead of using the text and distribute on the major video networks. Then take all of the above and use social bookmarking and social marketing to get more exposure.
8. Just repeat. As you go through the process you will become more efficient at it and come up with even more ways to monetize on your efforts. Create a set schedule of dates and times you will do calls. Send out surveys to your attendees to know what they want to know more about and enjoyed as well as how you can improve. Also pay attention to questions being asked often as these are areas you can target.
9. Repurpose more. You can easily take several calls and make them into an ebook, a high-end product, coaching program, home study course, or use as the outline for a live event.
The important thing is to get out there and get going. Do your best to get through all the steps; however you may not your first few times and that is okay. You will eventually master all 9 steps with ease. You will grow your business by leaps and bounds using teleseminars in your marketing arsenal.
Forest Marie is a dynamic Internet Marketer, a Wealth Masters Master Consultant and a top income earner in CarbonCopyPRO. To join Forest’s team, visit CarbonCopyPRO and submit an application.
Originally published: Teleseminar Tips