Create A Marketing Funnel That Makes You Money All The Time
A Marketing Funnel is the infrastructure or foundation of your business. It allows you to multiply your income by marketing your products and services, so you can build the business your really want and live the life you deserve.
Many Solo-Entrepreneurs get caught in the trap of working hour fordollars, so they only get paid when they work. We want to show you a much easier way to convert prospects into customers for life so you can create products that produce passive income.
Imagine a funnel with the wide end at the top and the narrow end at the bottom. You want to get as many people as possible into your funnel at the top and guide them through to the very bottom. Here’s how you do this.
1) Offer a free item such as an ebook, report, audio class on your site, blog or through your ezines and landing pages.
2) Once you’ve got their information start upselling them into low and mid-priced products or services such as a 1 day bootcamp,
teleseminar, manual.
3) Continue to upsell customers into high end coaching programs, retreats, products.
The aim is to get as many prospects as possible at the top using various lead generation efforts and out of those, create loyal
customers who will pay for a membership continuity program and big pay days.
You need multiple streams of income to thrive as a business owner, so you must also create products out of everything you do that you can sell all the time on your sites.
For example: You sell a teleseminar series. After the series is recorded, you can have each call transcribed and sell the cds with
the manual for a higher price point.
A well designed funnel helps you to create and sell information marketing products. These are products created out of material that you document or record to be repackaged and sold to customers.
Not everyone will follow you through the funnel from beginning to end, in fact, only a few will, but these will be high paying customers who will make you more money in the end. Some prospects will never get past the Free items on offer, but that’s ok because you don’t want those tire kickers anyway. Others will never spend more than a certain amount with you, but they might do this for years to come!
What’s in your marketing funnel? Take out a sheet of paper, draw a funnel shape and list the products and services you offer. Do you see any gaps in your offerings from Free to high priced? Figure out what you can do to fill these gaps and offer a range of pricing options.
This is a great exercise to see your business assets at a glance, and begin to build on them and multiply your income.
Yasmin Razaq shows small Business owners, Entrepreneurs and Coaches how to attract new clients, increase sales and create passive income. To download a FREE ECourse and Audio Class on Successful Marketing Online, go to http://thecoachescorneronline.com
How To Write Great Sales Copy That Sells
There’s a great marketing saying that copy is salesmanship in print, which means you can’t always be in front of the customer personally, so your writing has to do the selling for you. Even if you don’t like writing, or think you’re no good. Don’t worry, we’re not asking you to write War & Peace!
Anyone can write good copy once they know the 10 key elements that make a good sales letter.
If you think you would rather pay someone to do all your writing, that’s fine, but you’ve still got to make sure they cover the 10 elements of copywriting that sells. So here goes.
1) Who is your customer? Sounds like a dumb question, but many entrepreneurs cannot tell you in one sentence who their typical customer is. You have to know everything about your customer so you can speak in their language. You wouldn’t speak to a car dealer the same way you speak to a Massage therapist. You want to sound genuine and authentic. The best way to do this is to know your customer. Use surveys and competitions to get this information.
2) Find the ouch point.Every customer has an ouch point. The obstacle or challenge that is preventing them from getting that goal.It could be monetary, dietary, emotional etc. Once you find the ouch point, provide a solution and make that a theme running thru your copy. For example, a customer says I can’t lose weight. You say you will lose weight on my specially designed nutrition plan.
3) Write a killer headline. This is the most important part of your copy. You need to grab the readers’ attention before they click away. Be bold and call out your customer by name .Make sure they know you are speaking to them. Now is not the time to be vague or abstract. Top copywriters often write hundreds of versions of a headline until they get the right one.
4)Tell your story. People buy from people they know, like and trust. You’ve heard this before, because it is so true. Let your personality and character shine through. If you have an interesting story about how you got to where you are, TELL IT. Customers want to know that you are real, flesh and blood with imperfections just like them. It breaks down barriers which drives sales.
5) Break it up. Don’t write pages and pages of long boring text, ugh no one wants to read that. Everyone is pushed for time now and very impatient. Make your copy Scannable, which means using lots of bulleting, bolding and highlighting. Hold your readers attention by making your copy attractive and not seem like too much work to read.
6)Write in plain english. Don’t use technical jargon unless you are sure the reader will understand it in a particular narrow niche. Keep your sentences short and write the way you speak, it’s more casual and friendly. Don’t worry no one is going to give you a bad grade!
7) Do the so what? test. Read your copy and if any part of it makes the reader say so what’s in it for me?, scrap it and start again. The letter should be about the reader and how they are going to benefit from your services.If you’re still not sure, check that you have more You than I in the copy.
8)Use testimonials. What others say about you is 10 times more believable and compelling than what you say about yourself. Start collecting testimonials from happy customers and use them, preferably with full name and picture. Make sure the testimonials address any objections a reader may have such as price, lack of time
etc.
9)Call to Action. Tell the reader what you want them to do. Sign up, buy, register. Give them an incentive or a deadline to create a sense of urgency and value. People read words, not minds. Make it VERY EASY for your reader to give you their information.
10)Don’t forget the PS. Probably one of the most read parts of a letter. This is a great place to remind them of an offer or a deadline.
Yasmin Razaq shows small Business owners, Entrepreneurs and Coaches how to attract new clients, increase sales and create passive income. To download a FREE ECourse and Audio Class on Successful Marketing Online, go to http://thecoachescorneronline.com
The Importance of Using Ezines as a Marketing Tool
Solo Entrepreneurs and Coaches are often stumped when it comes to marketing their business online. They want to build a relationship with prospects in the hopes that they eventually become regular customers. They also need a tool that requires little if any technical expertise, and is cheap, reliable and fast. One of the best ways to solve this problem is to build that relationship with the list by sending them a regular Ezine.
An ezine is a fancy term for an email newsletter. You are probably already receiving ezines in your inbox, some you read, and others you delete in a flash. It can be as simple as a Tip of the Week, or you can be more creative and create a special template with your picture and logo. Both techniques work well.
There are many reasons for a business or entrepreneur to send out a regular ezine, because it is a powerful, cheap and very effective tool to connect with customers/clients. An ezine can also help you to spread the word about your business, help your customers get to know you and sell your products/services.
The key to sending out a successful and well read ezine is to keep it Simple, Interesting and Informative. Your clients subscribe for a good reason, they want information that is useful and helpful in building their business. Make sure you send it out on a regular basis, every week, or every 2 weeks works well. The more you connect with your clients,the more they get to know, trust and like you, which means they are more likely to buy from you
Top 7 Reasons to publish a regular Ezine:
1. You need to be constantly building a herd (otherwise know as a list of potential customers). You cannot afford to stop going for new business. An ezine allows you to get to more people and encourages subscribers to Tell a friend, thereby expanding your network.
2. An ezine also helps you to promote and sell products, bootcamps, mentorships etc.
3. Publishing an ezine positions YOU as an EXPERT in your field
4. An ezine is a perfect way to stay in touch with your clients and prospects on a regular basis. Most people need to be touched at least seven times before they buy from you. An ezine allows you to reach that goal
5. Lets you spread the word about your business. If you write an interesting, informational ezine, people naturally pass it on to friends and colleagues, they do the hard work for you!
6. Ideal way to CAPTURE email addresses of your WEB visitors. Invite browsers to sign up for a FREE ezine, and hey presto you have a new lead.
7. Cheap and easy to publish, especially compared to a print newsletter. There are no postage or printing costs involved. You can even type it up wearing your pjs in bed!
Did you know on average, that you have to contact a prospect at least 7 times before they will buy from you? An ezine makes this relationship building easy for you.
There are plenty of great, affordable tools online to create professional looking ezines, so start writing to your list and build that lucrative relationship.
Yasmin Razaq shows small Business owners, Entrepreneurs and Coaches how to attract new clients, increase sales and create passive income. To download a FREE ECourse and Audio Class on Successful Marketing Online, go to http://thecoachescorneronline.com
6 Easy Ways To Create a Webpage That Sells
Most people don’t sign up for ANYTHING the first time around. The same goes for potential customers surfing your site. Did you know it takes an average of SEVEN times before someone will buy from you? This means you have to try and capture their contact information on your site, so you can start to build a relationship with them. Here are some Great Tips to get you started…
1) Put up a good web form in your site. Make sure it’s on the top of ‘The Fold’, which is the top part of the page you can see on a computer screen. Don’t make a reader ‘scroll’ to sign up for your offer. A good web form for subscribing to an opt-in list is not hard to do. Just write an Irresistable offer they can’t refuse Eg. Sign up for a Free Audio Class.
2) Ask for Name and Email Address. You can ask for mailing address and birth date too if you have something to send them in the mail. The more contact information you have on your customers, the more power and influence you have at your finger tips.
3) Personalize your page. Whether it’s a landing page selling a
product or service, or a jampacked site full of great information, you want people to get to know you. As the old Marketing saying goes “People buy from those they know, like and trust”. You can do this by using your picture to add personality, or telling a bit of ‘your story’. This also helps for positioning you as an Expert in your field.
4) Write Great Sales Copy. Words are essentially a salesperson in print. Either learn how to write effective copy, or hire a copywriter. Either way, you have to master this skill. Surf the net for sites you like and model your page on that. Obviously you shouldn’t cut and paste
anyone else’s writing, but you can take some of their elements and make them your own.
5) Create a Killer Headline. You’ve got to get an eye-catching headline. No one lingers on a site for long, unless you draw them in, and the first place to do this is right at the top of your page. Don’t be shy, make it bold and tie it in with your copy.
6) Use Audio/Video. Nothing is more powerful than hearing your voice or seeing your face talking about your services and how you can
help a customer overcome a particular problem. Audio and Video is so cheap (and in some cases Free) to use now, that there is no reason
for you not to use the technology available. You can use it for
something as simple as an audio website greeting, or you can get
really creative and make video postcards for special offers or
products you are promoting. You can really have fun with this one!
7) Make it Clear and Easy To Follow. Regardless of what you are
selling, always make it easy for the customer to understand. If you
are selling a sole product or service, create a landing page that talks about that item only. Your focus is to get them to respond to a Call To Action, Eg. Sign up, Buy. If you are working with a more content packed site like a Membership site, don’t overcrowd the Home page. Too much information at once leads to confusion, and a confused customer never buys.
Great Marketing means Always putting yourself in your customer’s shoes. Make sure your site is easy to follow, interesting and easy to sign up for.
Yasmin Razaq shows small Business owners, Entrepreneurs and Coaches how to attract new clients, increase sales and create passive income. To download a FREE ECourse and Audio Class on Successful Marketing Online, go to http://thecoachescorneronline.com
6 Tips To Drive Traffic To Your Site
How do I get traffic to my site? This is the $50million question.You’ve spent a lot of time and money getting your website or blog to look great, now you are ready to start converting those prospects.
But you have to have traffic to convert. Here’s some tips to get your traffic coming to your site quickly.
1) Articles. Start writing articles on your product or services and post them on the many Article and Ezine directories on the web. This is a great way to reach thousands of people looking for your services. At the end of each article, put your contact information, website, and a sentence explaining what you do.Published articles also position you as an expert, and don’t forget you can always re-purpose your articles for other uses such as Ebooks, Free Reports.
2) Social Networking. Don’t get left behind! There are many Social
Networking sites that are great for getting traffic such as Facebook, Myspace and Youtube. You can post comments on popular sites and include a link back to your site, create Community pages that encourage discussion, and create a Professional profile.
3) Blogs. These are so easy to do, even a child can master it. Sign up with a blog service (again there are many out there), and start writing on your expertise or products. You can post audio and video to blogs to bring them to life. The key to a successful blog is to write about relevant topics that your customer is interested in and to post often. You can link back on your blog and you can also offer an RSS feed which basically means people can sign up for your blog posts and they are automatically delivered to their inbox every week!
4) Podcasts. Everyone loves to hear a good story. Use podcasts to add flavor to your business and marketing campaigns. All you need is a telephone, or mic and a computer and you’re in business. There are
many cheap and free podcast services that will broadcast your
message to huge audiences. You can put a podcast link on your site,
register with Podcast directories and build a listener ship that may not have come across your ezines or site, but love your podcasts. Podcasts can also be put in your RSS feed so your customers have yet
another great way of keeping in touch with you.
5)Affiliate Marketing. Set up an affiliate marketing program on your site and have other people (affiliates) promote your services and products for you. They ultimately drive traffic from their webpages to yours for a commission.Yes you pay them an affiliate fee, but you get a customer (potentially for life) in return.
6) Pay Per Click. A more expensive option, but very effective too.
Research your keywords and create an ad linked to your site. The
important thing is to do your research, stick to a budget and test, test, test.
Yasmin Razaq shows small Business owners, Entrepreneurs and Coaches how to attract new clients, increase sales and create passive income. To download a FREE ECourse and Audio Class on Successful Marketing Online, go to http://thecoachescorneronline.com